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Monetization Platform Pricing & Fees Compared (September 2026)

What each method costs to start and typically earns, then the fee and entry price of every platform we list. Networks take a revenue share instead (see payout terms); marketplaces take a cut per deal.

Entry-level plans in USD per month and platform fees as published. Card processing (about 2.9% + 30c) comes on top unless stated.

What each method costs and earns

MethodCost to startTypical earningsFirst payoutDifficultyFamily
Affiliate Marketing$0$10-80 RPM on general content; $100-300+ on buyer-intent reviews1-3 monthsMediumAffiliate & partner revenue
Paid Newsletters$0-100/mo3-8% of free readers at $5-10/mo; $150-600 per 1,000 subscribers per month2-4 monthsMediumAudience revenue
Memberships & Paid Communities$0-100/mo3-8% of an engaged audience at $5-15/mo; $20-150 RPM on web traffic2-4 monthsMediumAudience revenue
Digital Products$0-50/mo1-3% of readers buy at $10-100; $20-150 RPM1-2 monthsMediumProducts & services
Newsletter Sponsorships$0$20-60 CPM per open; $30-100 per 1,000 subscribers per month1-3 monthsMediumAdvertising revenue
Display Advertising$0$5-25 session RPM (general niche)1-2 monthsEasyAdvertising revenue
SaaS & Micro-SaaS Subscriptions$50-500/mo (hosting, tools)$40-400 per 1,000 visitors; $10-100 MRR per customer3-9 monthsHardProducts & services
Sponsored Content & Brand Deals$0$200-5,000 per post; $10-60 RPM equivalent2-4 monthsMediumAdvertising revenue
Online Courses & Cohorts$0-200/mo1-2% of readers at $100-500; $30-300 RPM2-4 monthsHardProducts & services
Podcast Sponsorships & Host-Read Ads$0-50/mo (hosting)$18-50 CPM per download; $60-200 per 1,000 listeners per month2-4 monthsMediumAdvertising revenue
In-App Purchases & App Subscriptions$100-500 (developer accounts, tools)$20-150 per 1,000 monthly users; 2-5% of users pay1-3 monthsMediumProducts & services
Coaching, Consulting & Services$0$100-500/hour; $50-400 per 1,000 visitors on service pagesDays to weeksMediumProducts & services
Featured & Sponsored Listings$0$20-500 per listing per month; $10-100 RPM2-4 monthsMediumAffiliate & partner revenue
Mobile App Advertising$0$5-20 per 1,000 sessions, rewarded video up to $30 eCPM in the US1-2 monthsMediumAdvertising revenue
Paywalls & Premium Content$0-200/mo$5-20/mo per subscriber; $20-120 RPM on web traffic3-6 monthsHardAudience revenue
Lead Generation & Selling Leads$0-100/mo (forms, call tracking)$10-300 per lead; $30-150 RPM in service niches1-3 monthsMediumAffiliate & partner revenue
Job Board Postings$0-100/mo (board software)$99-499 per post; $30-250 RPM2-4 monthsMediumAffiliate & partner revenue
Video Advertising (Instream, Outstream & CTV)$0-100/mo (player or hosting)$10-35 RPM on pages with a player2-3 monthsMediumAdvertising revenue
CPA, CPL & CPI Offers$0$1-50 per action; $10-60 RPM2-6 weeksMediumAffiliate & partner revenue
Platform Ad Share & Creator Funds$0YouTube $1-8 RPM per 1,000 views; other platforms far less2-6 monthsMediumAudience revenue
Selling the Site, App or Domain$030-45x monthly net profit for content sites; 3-8x ARR for SaaS2-6 monthsHardProducts & services
Paid Webinars, Workshops & Events$0-500 per event$20-500 per ticket; $20-200 RPM on an engaged audience1-2 monthsMediumAudience revenue
Direct Ad Sales$0-50/mo (ad server)$5-20 CPM or $200-2,000/mo per placement; $15-45 RPM3-6 monthsHardAdvertising revenue
E-commerce, Merch & Print on Demand$0-100/mo$5-60 per 1,000 visitors; 20-40% margin on print on demand1-2 monthsMediumProducts & services
API Access & Data Licensing$0-200/mo$10-200 per 1,000 visitors on developer-facing pages; $50-5,000/mo per API customer2-6 monthsHardProducts & services
Donations, Tips & Crowdfunding$00.5-2% of readers give $3-10; $1-8 RPMDaysEasyAudience revenue
Native Advertising & Content Recommendation$0$1-5 RPM on top of display1-2 monthsEasyAdvertising revenue
Content Licensing & Syndication$0$2-15 RPM equivalent; per-piece fees of $50-5,0003-6 monthsHardAffiliate & partner revenue
List Rental & Dedicated Sends$0$50-150 CPM per send; $60-250 per 1,000 subscribers per month at low frequency1-2 monthsMediumAffiliate & partner revenue
Selling Guest Posts & Link Inserts$0$50-500 per post at DR 30-60; $15-100 RPM equivalent1-4 weeksEasyAffiliate & partner revenue
Push, Pop-under & Interstitial Ads$0$2-8 RPM, higher in tier-3 volume1-2 weeksEasyAdvertising revenue

🛍️ Digital product & checkout platforms

PlatformModelFee / sharePaid fromFree planDeal
Lemon SqueezyFree5% + 50c per transaction (merchant of record)FreeYes–Visit ↗
GumroadFree10% + payment fees per sale (merchant of record)FreeYes–Visit ↗
PayhipFreemium5% on the free plan, 0% on paid plans ($29+/mo)$29/moYes–Visit ↗
Easy Digital DownloadsFreemiumFree Lite core; paid EDD Pass from $99.50/yr intro (Personal, 1 site) up to $499.50/yr intro (All Access, 3 sites), full price $199-$999/yr; no per-sale cut, only your payment gateway's fee$99/moYes🔥 50% off introductory pricing on all EDD Pass plans (e.g. Personal $99.50/yr instead of $199, All Access $499.50/yr instead of $999); renewalVisit ↗
SendOwlPaidFrom $18/mo plus card fees; no per-sale cut$18/moNo–Visit ↗

👥 Membership & community platforms

PlatformModelFee / sharePaid fromFree planDeal
CirclePaidFrom $89/mo; transaction fees of 0.5-4% by plan plus Stripe$89/moNo–Visit ↗
PatreonFree8% (Pro) or 12% (Premium) of earnings plus payment feesFreeYes–Visit ↗
MemberfulFreemium10% + Stripe fees on the free plan; 4.9% + fees at $49/mo$49/moYes–Visit ↗
SkoolPaid$99/mo per community plus 2.9% on payments$99/moNo–Visit ↗
Mighty NetworksPaidFrom $41/mo; 2-3% transaction fee by plan plus Stripe$41/moNo🔥 14-day free trial, no credit card required, plus 2 months free when billing the Launch plan annuallyVisit ↗
OutsetaPaidFrom $37/mo plus 1-2% transaction fee by plan$37/moNo–Visit ↗
Discord Server SubscriptionsFree10% of subscription revenueFreeYes–Visit ↗

📬 Newsletter platforms

PlatformModelFee / sharePaid fromFree planDeal
GhostOpen sourceNo revenue share; Ghost(Pro) hosting from $9/mo or self-host free$9/moYes–Visit ↗
beehiivFreemiumNo cut of paid subscriptions; plans from $39/mo (free up to 2,500 subscribers)$39/moYes–Visit ↗
SubstackFree10% of paid subscription revenue plus Stripe feesFreeYes–Visit ↗
Kit (ConvertKit)FreemiumCommerce: 3.5% + 30c per transaction; plans from $25/mo (free to 10,000 subscribers)$25/moYes–Visit ↗
MailerLiteFreemiumNo cut on paid subscriptions (Stripe fees apply); plans from $10/mo$10/moYes–Visit ↗

🎓 Course & cohort platforms

PlatformModelFee / sharePaid fromFree planDeal
KajabiPaidFrom $71/mo; 0% transaction fee$71/moNo🔥 Free 30-day trial, no credit card required (longer than the industry-standard 14-day trial)Visit ↗
TeachablePaid7.5% transaction fee on the Starter plan ($39/mo); 0% transaction fee on Builder ($89/mo) and Growth ($189/mo) plans, plus standard card processing fees$39/moNo🔥 3 months for the price of 1 on paid plans, plus a 7-day free trial and 22% off with annual billingVisit ↗
ThinkificPaidNo free plan; 30-day trial. Basic $40/mo (annual) / $54 (monthly); Start $82/$109; Grow $164/$219; Plus custom — plus a 2.9% Thinkific Payments processing fee on every plan$40/moNo🔥 30-day free trial (no permanent free plan) plus save 25% by paying annually, e.g. Basic from $40/mo instead of $54/moVisit ↗
LearnDashPaidFrom $199/year; no per-sale cut$199/moNo–Visit ↗
PodiaFreemium10% on the free plan; 0% from $33/mo$33/moYes🔥 14-day free trial, full feature access, no credit card requiredVisit ↗
LearnWorldsPaidFrom $29/mo (Starter has $5 per sale fee; higher plans 0%)$29/moNo🔥 30-day free trial (no credit card), plus 15% off for 6 months through Sep 30, 2026 — stacks with the standard 20% annual-billing discountVisit ↗
MavenFree10% of revenueFreeYes–Visit ↗
UdemyFreeInstructors keep 37% of marketplace sales, 97% of sales from their own coupon linksFreeYes–Visit ↗
SkillshareFreeRoyalty pool share by minutes watched; referral bonusesFreeYes–Visit ↗

💳 Payments, billing & merchant of record

PlatformModelFee / sharePaid fromFree planDeal
StripeFree2.9% + 30c per card transaction (plus 0.5% for Billing, Tax extra)FreeYes–Visit ↗
RevenueCatFreemiumFree to $2,500/mo tracked revenue; then about 1%–Yes–Visit ↗
PaddleFree5% + 50c per transaction (merchant of record)FreeYes–Visit ↗
AdaptyFreemiumFree to $10,000/mo tracked revenue; then from $99/mo–Yes–Visit ↗
ChargebeeFreemiumFree to $250k annual billing; then 0.75% or from $599/mo–Yes–Visit ↗
PayPalFreeAbout 3.49% + 49c per commerce transactionFreeYes–Visit ↗
BitCartOpen source0% platform fee (self-hosted; you pay only blockchain network fees)FreeYes–Visit ↗
BigcapitalOpen source–FreeYes–Visit ↗
ZonelessOpen source–FreeYes–Visit ↗
EpusdtOpen source–FreeYes–Visit ↗
KillbillOpen source–FreeYes–Visit ↗

🔒 Paywall & subscription tools

PlatformModelFee / sharePaid fromFree planDeal
MemberPressPaidFrom $179/year; no per-sale cut$179/moNo–Visit ↗
Paid Memberships ProFreemiumFree core; Plus from $174/year; no per-sale cut$174/moYes–Visit ↗
PianoPaidCustom enterprise pricing–No–Visit ↗
Leaky PaywallPaidFrom $199/year; no per-sale cut$199/moNo–Visit ↗
PooolPaidCustom pricing–No–Visit ↗
SupertabFreeRevenue share (publisher keeps about 85%)FreeYes–Visit ↗
MarretaOpen source–FreeYes–Visit ↗

🛒 E-commerce & print-on-demand platforms

PlatformModelFee / sharePaid fromFree planDeal
ShopifyPaidBasic $29/mo (billed annually) / $39 month-to-month, Grow $79/$105, Advanced $299/$399, Plus from ~$2,300/mo; Shopify Payments 2.9%+30c (Basic) down to 2.5%+30c (Advanced); +2%/1%/0.6% surcharge on external gateways$39/moNo🔥 3 days free, then $1/month for your first 3 months (no credit card required)Visit ↗
PrestaShopOpen source–FreeYes–Visit ↗
nopCommerceOpen source–FreeYes–Visit ↗
VendureOpen source–FreeYes–Visit ↗
PrintfulFreeNo fee; you pay product + shipping cost per orderFreeYes–Visit ↗
WooCommerceOpen sourceFree core; extensions and hosting extra; no per-sale cutFreeYes–Visit ↗
ShopwareFreemium––Yes–Visit ↗
FourthwallFree3% on merch, 5% on memberships/digital, plus payment feesFreeYes–Visit ↗
PrintifyFreemiumFree; Premium $29/mo for up to 20% lower product prices$29/moYes–Visit ↗
VirtoCommerceOpen source–FreeYes–Visit ↗
GelatoFreemiumFree; Gelato+ from $24/mo for discounts$24/moYes–Visit ↗
SmartstoreFreemium––Yes–Visit ↗
EC-CUBEOpen source–FreeYes–Visit ↗
EvershopOpen source–FreeYes–Visit ↗
GrandNode2Open source–FreeYes–Visit ↗
Spring (Teespring)FreeNo fee; profit is retail minus base costFreeYes–Visit ↗
StorecraftOpen source–FreeYes–Visit ↗
Ever DemandOpen source–FreeYes–Visit ↗

🤝 Affiliate & referral program software

PlatformModelFee / sharePaid fromFree planDeal
RewardfulPaidFrom $49/mo (Starter includes 9% platform fee on affiliate revenue; 0% on higher plans)$49/moNo–Visit ↗
FirstPromoterPaidFrom $49/mo$49/moNo–Visit ↗
AffiliateWPPaidFrom $149/year; no per-referral fee$149/moNo–Visit ↗
TapfiliatePaidFrom $74/mo$74/moNo–Visit ↗
RefersionPaidFrom $99/mo$99/moNo–Visit ↗

⚙️ Ad ops, consent & yield tools

PlatformModelFee / sharePaid fromFree planDeal
Google Ad ManagerFreeFree (Ad Manager 360 for enterprise)FreeYes–Visit ↗
Prebid.jsOpen sourceFree (open source)FreeYes–Visit ↗
Cookiebot (Usercentrics)FreemiumFree up to 50 pages; paid from about $7/mo$7/moYes–Visit ↗
BroadstreetPaidFrom $199/mo$199/moNo–Visit ↗
AdmiralFreeRevenue share on recovered revenueFreeYes–Visit ↗
AdButlerPaidFrom $149/mo$149/moNo–Visit ↗
Ezoic LeapFreemiumIncluded with Ezoic; standalone plans available–Yes–Visit ↗

📊 Revenue analytics & link tools

PlatformModelFee / sharePaid fromFree planDeal
LassoPaidFrom $39/mo$39/moNo–Visit ↗
AffilimatePaidFrom $29/mo$29/moNo–Visit ↗
GeniuslinkPaidFrom $5/mo (usage-based)$5/moNo–Visit ↗
ThirstyAffiliatesFreemiumFree; Pro from $79/year$79/moYes–Visit ↗
WecantrackPaidFrom $49/mo$49/moNo–Visit ↗

☕ Donation, tip & crowdfunding tools

PlatformModelFee / sharePaid fromFree planDeal
GitHub SponsorsFree0% for individual developers (payment fees on some methods)FreeYes–Visit ↗
Ko-fiFreemium0% on donations; 5% on shop and memberships (0% with Gold, $8/mo)$8/moYes–Visit ↗
Buy Me a CoffeeFree5% plus payment feesFreeYes–Visit ↗
KickstarterFree5% plus 3-5% payment processing, only if fundedFreeYes–Visit ↗
Open CollectiveFreeFiscal host fee, typically 10%FreeYes–Visit ↗
LiberapayFree0% (payment processor fees only)FreeYes–Visit ↗

Keeping fees down

  • A merchant of record (Gumroad, Lemon Squeezy, Paddle) charges more per sale but handles VAT and sales tax worldwide; below roughly $50k a year it is usually cheaper than the accountant you would otherwise need.
  • Check current deals for free months, waived fees and lifetime plans.
  • Open-source platforms such as Ghost, WooCommerce and Listmonk have no revenue share if you can host them; see free platforms.