RPM Benchmarks by Niche and Method (2026): What Display Ads, Affiliate & Sponsorships Pay per 1,000 Visitors
Typical revenue per 1,000 visitors for every monetization method, by niche (finance, tech, gaming, crypto...) and audience geography: the benchmark tables behind the Monetizes earnings calculator.
USD per 1,000 visitors (subscribers for newsletters, listeners for podcasts) for a mostly US / UK / CA / AU audience. Editorial estimates from published network averages, publisher case studies and our own properties; updated September 2026.
Methods × niches
| Method | General | Tech | Finance | Crypto | Forex | Gambling | CBD | Adult | Dating | Essay | Loans | Health | Vape | Gaming | E-commerce |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Paid newsletters | $150-600 | $172-690 | $360-1,440 | $195-780 | $240-960 | $225-900 | $120-480 | $60-240 | $135-540 | $105-420 | $330-1,320 | $225-900 | $90-360 | $105-420 | $180-720 |
| SaaS & micro-saas subscriptions | $40-400 | $46-460 | $96-960 | $52-520 | $64-640 | $60-600 | $32-320 | $16-160 | $36-360 | $28-280 | $88-880 | $60-600 | $24-240 | $28-280 | $48-480 |
| Coaching, consulting & services | $50-400 | $57.5-460 | $120-960 | $65-520 | $80-640 | $75-600 | $40-320 | $20-160 | $45-360 | $35-280 | $110-880 | $75-600 | $30-240 | $35-280 | $60-480 |
| Online courses & cohorts | $30-300 | $34.5-345 | $72-720 | $39-390 | $48-480 | $45-450 | $24-240 | $12-120 | $27-270 | $21-210 | $66-660 | $45-450 | $18-180 | $21-210 | $36-360 |
| Job board postings | $30-250 | $34.5-288 | $72-600 | $39-325 | $48-400 | $45-375 | $24-200 | $12-100 | $27-225 | $21-175 | $66-550 | $45-375 | $18-150 | $21-175 | $36-300 |
| List rental & dedicated sends | $60-250 | $69-288 | $144-600 | $78-325 | $96-400 | $90-375 | $48-200 | $24-100 | $54-225 | $42-175 | $132-550 | $90-375 | $36-150 | $42-175 | $72-300 |
| Podcast sponsorships & host-read ads | $60-200 | $69-230 | $144-480 | $78-260 | $96-320 | $90-300 | $48-160 | $24-80 | $54-180 | $42-140 | $132-440 | $90-300 | $36-120 | $42-140 | $72-240 |
| Paid webinars, workshops & events | $20-200 | $23-230 | $48-480 | $26-260 | $32-320 | $30-300 | $16-160 | $8-80 | $18-180 | $14-140 | $44-440 | $30-300 | $12-120 | $14-140 | $24-240 |
| API access & data licensing | $10-200 | $11.5-230 | $24-480 | $13-260 | $16-320 | $15-300 | $8-160 | $4-80 | $9-180 | $7-140 | $22-440 | $15-300 | $6-120 | $7-140 | $12-240 |
| Memberships & paid communities | $20-150 | $23-172 | $48-360 | $26-195 | $32-240 | $30-225 | $16-120 | $8-60 | $18-135 | $14-105 | $44-330 | $30-225 | $12-90 | $14-105 | $24-180 |
| Digital products | $20-150 | $23-172 | $48-360 | $26-195 | $32-240 | $30-225 | $16-120 | $8-60 | $18-135 | $14-105 | $44-330 | $30-225 | $12-90 | $14-105 | $24-180 |
| In-App purchases & app subscriptions | $20-150 | $23-172 | $48-360 | $26-195 | $32-240 | $30-225 | $16-120 | $8-60 | $18-135 | $14-105 | $44-330 | $30-225 | $12-90 | $14-105 | $24-180 |
| Lead generation & selling leads | $30-150 | $34.5-172 | $72-360 | $39-195 | $48-240 | $45-225 | $24-120 | $12-60 | $27-135 | $21-105 | $66-330 | $45-225 | $18-90 | $21-105 | $36-180 |
| Paywalls & premium content | $20-120 | $23-138 | $48-288 | $26-156 | $32-192 | $30-180 | $16-96 | $8-48 | $18-108 | $14-84 | $44-264 | $30-180 | $12-72 | $14-84 | $24-144 |
| Newsletter sponsorships | $30-100 | $34.5-115 | $72-240 | $39-130 | $48-160 | $45-150 | $24-80 | $12-40 | $27-90 | $21-70 | $66-220 | $45-150 | $18-60 | $21-70 | $36-120 |
| Featured & sponsored listings | $10-100 | $11.5-115 | $24-240 | $13-130 | $16-160 | $15-150 | $8-80 | $4-40 | $9-90 | $7-70 | $22-220 | $15-150 | $6-60 | $7-70 | $12-120 |
| Selling guest posts & link inserts | $15-100 | $17.2-115 | $36-240 | $19.5-130 | $24-160 | $22.5-150 | $12-80 | $6-40 | $13.5-90 | $10.5-70 | $33-220 | $22.5-150 | $9-60 | $10.5-70 | $18-120 |
| Affiliate marketing | $10-80 | $11.5-92 | $24-192 | $13-104 | $16-128 | $15-120 | $8-64 | $4-32 | $9-72 | $7-56 | $22-176 | $15-120 | $6-48 | $7-56 | $12-96 |
| Sponsored content & brand deals | $10-60 | $11.5-69 | $24-144 | $13-78 | $16-96 | $15-90 | $8-48 | $4-24 | $9-54 | $7-42 | $22-132 | $15-90 | $6-36 | $7-42 | $12-72 |
| CPA, CPL & CPI offers | $10-60 | $11.5-69 | $24-144 | $13-78 | $16-96 | $15-90 | $8-48 | $4-24 | $9-54 | $7-42 | $22-132 | $15-90 | $6-36 | $7-42 | $12-72 |
| E-commerce, merch & print on demand | $5-60 | $5.75-69 | $12-144 | $6.5-78 | $8-96 | $7.5-90 | $4-48 | $2-24 | $4.5-54 | $3.5-42 | $11-132 | $7.5-90 | $3-36 | $3.5-42 | $6-72 |
| Direct ad sales | $15-45 | $17.2-51.8 | $36-108 | $19.5-58.5 | $24-72 | $22.5-67.5 | $12-36 | $6-18 | $13.5-40.5 | $10.5-31.5 | $33-99 | $22.5-67.5 | $9-27 | $10.5-31.5 | $18-54 |
| Video advertising | $10-35 | $11.5-40.2 | $24-84 | $13-45.5 | $16-56 | $15-52.5 | $8-28 | $4-14 | $9-31.5 | $7-24.5 | $22-77 | $15-52.5 | $6-21 | $7-24.5 | $12-42 |
| Display advertising | $5-25 | $5.75-28.8 | $12-60 | $6.5-32.5 | $8-40 | $7.5-37.5 | $4-20 | $2-10 | $4.5-22.5 | $3.5-17.5 | $11-55 | $7.5-37.5 | $3-15 | $3.5-17.5 | $6-30 |
| Mobile app advertising | $5-20 | $5.75-23 | $12-48 | $6.5-26 | $8-32 | $7.5-30 | $4-16 | $2-8 | $4.5-18 | $3.5-14 | $11-44 | $7.5-30 | $3-12 | $3.5-14 | $6-24 |
| Content licensing & syndication | $2-15 | $2.3-17.2 | $4.8-36 | $2.6-19.5 | $3.2-24 | $3-22.5 | $1.6-12 | $0.8-6 | $1.8-13.5 | $1.4-10.5 | $4.4-33 | $3-22.5 | $1.2-9 | $1.4-10.5 | $2.4-18 |
| Platform ad share & creator funds | $1-8 | $1.15-9.2 | $2.4-19.2 | $1.3-10.4 | $1.6-12.8 | $1.5-12 | $0.8-6.4 | $0.4-3.2 | $0.9-7.2 | $0.7-5.6 | $2.2-17.6 | $1.5-12 | $0.6-4.8 | $0.7-5.6 | $1.2-9.6 |
| Donations, tips & crowdfunding | $1-8 | $1.15-9.2 | $2.4-19.2 | $1.3-10.4 | $1.6-12.8 | $1.5-12 | $0.8-6.4 | $0.4-3.2 | $0.9-7.2 | $0.7-5.6 | $2.2-17.6 | $1.5-12 | $0.6-4.8 | $0.7-5.6 | $1.2-9.6 |
| Push, pop-under & interstitial ads | $2-8 | $2.3-9.2 | $4.8-19.2 | $2.6-10.4 | $3.2-12.8 | $3-12 | $1.6-6.4 | $0.8-3.2 | $1.8-7.2 | $1.4-5.6 | $4.4-17.6 | $3-12 | $1.2-4.8 | $1.4-5.6 | $2.4-9.6 |
| Native advertising & content recommendation | $1-5 | $1.15-5.75 | $2.4-12 | $1.3-6.5 | $1.6-8 | $1.5-7.5 | $0.8-4 | $0.4-2 | $0.9-4.5 | $0.7-3.5 | $2.2-11 | $1.5-7.5 | $0.6-3 | $0.7-3.5 | $1.2-6 |
Geography multipliers
| Audience | Multiplier | Why |
|---|---|---|
| Mostly US / UK / CA / AU | 100% | Advertisers pay most for buyers in rich, English-speaking markets; this is the baseline every network quotes. |
| Mixed worldwide | 55% | A typical site with worldwide search traffic. Half the US rate is a fair planning figure. |
| Mostly Asia / LATAM / Africa | 25% | High volume, low advertiser demand. Affiliate and product revenue suffer less than display. |
How to use these numbers
- Compare methods, not sites: the spread between niches is real, but any single site can sit anywhere inside a range.
- Display RPM moves with the calendar: Q4 pays 30-60% more than Q1, and January is the worst month of the year almost everywhere.
- Affiliate RPM depends on intent. A "best X" review page can earn $100+ per 1,000 visitors while the same site's news pages earn nothing.
- Audience revenue (memberships, paid newsletters) is priced per subscriber, not per visitor: 3-8% of an engaged free list paying $5-10 a month is the usual planning figure.