Easy Digital Downloads 🧰 Platform Freemium

Easy Digital Downloads (EDD) turns a self-hosted WordPress site into a digital storefront: software licences, ebooks, templates, courses and any downloadable good, sold through your own checkout with no revenue share to EDD itself. The free Lite version on WordPress.org covers basic selling; the paid EDD Pass tiers add software licensing, recurring subscriptions/payments, discount codes, an affiliate integration, detailed reporting and priority support.

Pricing is per year rather than per sale: Personal (1 site) is normally $199/year, Extended (1 site) $399/year, Professional (2 sites, marked "Best Deal") $599/year, and All Access (3 sites, every extension) $999/year — currently discounted about 50% as introductory pricing (code INTRO50), with renewals reverting to full price. A 14-day money-back guarantee applies to new purchases. Payment processing runs through your connected gateway (Stripe, PayPal and others via extensions), so card fees are the gateway's, not EDD's.

Because it lives inside WordPress, EDD suits anyone who already runs a WordPress site and wants to sell plugins, themes, templates, ebooks or courses without moving to a separate hosted platform like Gumroad or Payhip — you keep full ownership of the storefront, customer data and design. It is a natural fit for developers selling software licences, since license-key generation and update delivery are core, purpose-built features rather than a bolt-on.

The trade-offs are the ones that come with any self-hosted WordPress commerce stack: you maintain the site, hosting and updates yourself, sales tax/VAT calculation is not automatic without an add-on, and the useful features (subscriptions, licensing, affiliates) all sit behind the paid tiers, so the real cost is higher than the free Lite plugin suggests. Best for WordPress-native publishers and plugin/theme/course sellers who want to own their storefront rather than rent one.