Job Board Postings Medium
Employers pay to post roles to your audience; niche boards charge $100-500 per post and sell featured and subscription tiers.
- Typical earnings
- $99-499 per post; $30-250 RPM
- Per 1,000 visitors
- $30-250 (US, general niche)
- Traffic needed
- From 10k/mo
- Cost to start
- $0-100/mo (board software)
- First payout
- 2-4 months
- Difficulty
- Medium
- Effort
- Semi-passive
- Family
- Affiliate & partner revenue
- Metrics
- Paid posts per month, Price per post, Applications per post, Employer repeat rate
Estimate job board postings earnings for your traffic →
Who pays for job board postings
Networks and programs that send the money, platforms you run it on, and marketplaces where you sell it directly.
What is Job board postings?
What it is
A job board sells employers access to your audience of potential hires: a paid posting for 30 days, a featured or highlighted post, a bundle, or a monthly subscription for recruiters. It works when your readers are a specific kind of professional that companies struggle to reach: remote developers, climate scientists, Shopify developers, nurses in one region, indie game artists. Niche communities, newsletters and blogs in professional fields are the usual hosts.
How the money flows
Employers post through a self-serve checkout (Stripe or the board platform's billing) and pay per post, per featured upgrade or per subscription. Boards backfill with free listings from job feeds (Indeed, Adzuna, LinkedIn partners) to look full and to earn a small per-click fee while paid inventory grows. Some boards also earn from candidate-side products: résumé reviews, paid courses, premium alerts.
What it pays
Niche boards charge $99-299 per post; well-known ones in software and remote work charge $300-500 and sell featured upgrades at $100-200. A board with 10,000-30,000 monthly visitors in a hiring-hungry niche can sell 10-40 posts a month, which is $1,000-10,000, or $30-250 per 1,000 visitors, far above what those visitors would earn from ads. Recruiter subscriptions ($200-500 a month) stabilise it.
Requirements and who pays
An audience employers want and a way to prove it: newsletter subscribers, community members, monthly visitors in the field. Board software (Niceboard, Job Board Software, JBoard, Pallet, the WordPress plugins) handles listings, checkout and feeds. Buyers are hiring managers, recruiters and, in bigger niches, recruitment agencies buying in bulk.
Pitfalls
Launch with free postings and a feed so the board is not empty on day one, then introduce paid tiers once employers get applicants. Show employers results (views, applications) or they will not return. Do not let feed backfill outnumber real posts for long; candidates notice. And keep the board tied to the community that feeds it: a job board without a source of candidates is a landing page.
Properties Job board postings suits
Pros
- Employers pay hundreds per post to reach a specific audience they cannot target on LinkedIn
- Recurring buyers: companies that hire keep hiring
- Board software and job-feed backfill make it a weekend build
Cons
- Needs an audience of candidates employers want, which only some communities have
- Chicken-and-egg: no candidates without posts, no posts without candidates
- Big boards and Google for Jobs compete on the general side; only niches work
Job board postings: frequently asked questions
How much does Job board postings pay?
Typical earnings from job board postings are $99-499 per post; $30-250 RPM (about $30-250 per 1,000 visitors for a US-heavy audience in a general niche). Finance, insurance, software and B2B audiences earn several times more than entertainment or gaming; a mostly non-US audience earns a quarter to a half of these figures. Use the calculator on this site for your own traffic and niche.
How much traffic do I need for Job board postings?
It starts to be worth doing at around 10k visitors a month. Cost to start: $0-100/mo (board software).
How long until the first payout from Job board postings?
Expect the first money in 2-4 months. Difficulty: medium. Semi-passive.
What kind of property does Job board postings work for?
It suits community / forum, newsletter / email list, blog / content site, directory / listing site.
Which metrics should I track for Job board postings?
Paid posts per month, Price per post, Applications per post, Employer repeat rate, Free-to-paid conversion.
Who pays me for Job board postings?
This directory lists 0 networks and programs that pay for it, 10 platforms to run it on and 0 marketplaces where you sell it directly. Start with a network or platform that has no traffic minimum; move to the ones with minimums (and better terms) once you qualify.
Job board postings in practice: case studies
All case studies →
Nomad List, Remote OK, Photo AI
☁️ SaaS · Tech & SaaS · 500k/mo
Pieter Levels is the best-documented solo software business on the internet because he publishes his revenue in real time: each of his products shows its…
Lenny's Newsletter
📬 Newsletter · Tech & SaaS · 700k subscribers
Lenny's Newsletter is the clearest modern example of the paid-newsletter model working at scale for an individual. Lenny Rachitsky, a former product lead at…
Methods to combine with Job board postings
All alternatives →
Affiliate Marketing Medium
Recommend products with tracked links and earn a commission on every sale: the highest-earning method for review and comparison content.
Featured & Sponsored Listings Medium
Businesses pay to be featured, verified or ranked first in a directory, marketplace or resource list.
Lead Generation & Selling Leads Medium
Capture enquiries, quotes and calls on your site and sell them to the businesses that want them, per lead or per call.
CPA, CPL & CPI Offers Medium
Get paid per lead, sign-up, trial, install or sale from performance networks: bigger payouts than retail affiliate, stricter rules.
Content Licensing & Syndication Hard
License articles, photos, video, data or a whole format to other publishers and platforms for a fee or a share.
List Rental & Dedicated Sends Medium
Send a partner's email to your list, or a dedicated sponsor issue, for a flat fee or CPM: high pay, high churn risk.
Compare Job board postings
Verdict
Job board postings scores 7.5/10 in our affiliate & partner revenue ranking. Employers pay hundreds per post to reach a specific audience they cannot target on LinkedIn.
Job board postings networks Job board postings platforms Job board postings marketplaces