Google Ad Manager 🧰 Platform Free
The free ad server for publishers who sell direct deals and run their own header bidding alongside AdSense demand.
- Web rank
- #1
- This week
- –
- 30 days
- –
- Fee / share
- Free (Ad Manager 360 for enterprise)
- Payout schedule
- Monthly via AdSense/AdX payments
- Paid via
- Wire, EFT
- Pricing
- Free
- Type
- Ad ops, consent & yield tools
- Company
Methods Google Ad Manager pays for
Niches accepted
Accepts 1 restricted niche that most networks refuse.
About Google Ad Manager
Google Ad Manager is a free ad server that lets a publisher traffic direct-sold campaigns, house ads and programmatic demand (AdSense and, through partners, Ad Exchange) with priorities and reporting. It is the foundation of any self-managed ad stack and of header bidding with Prebid. Expect a learning curve.
Pros
- Serve direct-sold campaigns, house ads and programmatic from one place
- Required for Prebid and most SSP integrations
Cons
- Steep learning curve
- Ad Exchange access needs a partner or scale
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