Push, Pop-under & Interstitial Ads Easy

What it is

This family covers the ad formats that force attention rather than earning it: pop-unders that open a new window behind the reader's, interstitials that cover the page, direct links that send a click straight to an advertiser, and push notifications that the reader agrees to receive and that arrive on their device for months afterwards. Networks such as PropellerAds, Adsterra, HilltopAds, Monetag and RichAds sell them.

How the money flows

Advertisers, mostly performance buyers in gambling, dating, sweepstakes, VPNs, software downloads and adult, pay per thousand pops or push deliveries, or per click. Rates are set by country and by the reader's device. The network keeps a share and pays weekly, sometimes daily, with thresholds as low as $5 on PayPal, Payoneer, wire or crypto. Push works differently from the others: once a reader subscribes on your site, the network can send them ads for months and you earn on each one, so a push list behaves like an asset that decays.

What it pays

For US traffic a pop-under runs $1-4 CPM and a push subscriber earns $0.10-0.50 over its life. The real use case is traffic display networks barely pay for: India, Indonesia, Brazil, Vietnam and similar markets, where a pop still earns $0.20-0.80 CPM against display's near-zero. Sites with millions of tier-3 pageviews (streaming, downloads, tools, sports) can bank $2-8 RPM this way.

Requirements and who pays

There are effectively none: the networks accept new sites in hours and ask few questions about content, which is why they are the default for niches everyone else refuses. Read the terms on incentivised traffic and on push frequency anyway; accounts are closed for fraud, and the balance goes with them.

Pitfalls

Google treats full-page interstitials on mobile as a ranking penalty, Chrome blocks abusive pops, and antivirus vendors flag many of the landing pages. Running these formats on a site that depends on search traffic is trading tomorrow's rankings for this week's payout. They belong on sites whose traffic comes from social, referral or direct, and even there, cap frequency hard.