Monetization Planner: Which Methods, Networks & Platforms Fit Your Property, Traffic and Niche
Tell the planner what you have (blog, newsletter, podcast, app...), how much traffic it gets and what niche it is in, and get a ranked mix of monetization methods with the networks and platforms that will actually accept you.
Your plan: 6 methods for a mobile app
Start with the first two; add the rest as the audience grows. Only providers that would accept a property of this size are shown.
In-App Purchases & App Subscriptions Medium
Sell upgrades, consumables and subscriptions inside an iOS or Android app through the store's billing, at a 15-30% store cut.
In-app purchases sell things inside a mobile app: a one-off unlock (pro features, remove ads), consumables (coins, credits), and subscriptions (monthly or annual access to premium features or content). Apple and Google require their own billing for digital goods, take a cut, and in return… Read the guide →
SaaS & Micro-SaaS Subscriptions Hard
Charge a monthly or annual fee for software: the highest-margin, highest-multiple revenue on the web, and the most work.
Software as a service is the subscription business model applied to a tool: users pay monthly or yearly for continued access, and you keep improving it. Micro-SaaS is the one-person version: a narrow tool solving one problem for one audience, often born from a free… Read the guide →
Mobile App Advertising Medium
Rewarded video, interstitials and banners inside an app, auctioned across networks by a mediation layer.
Apps monetize with ad units rendered by an SDK: banners at the edge of the screen, interstitials between screens or levels, rewarded video the user chooses to watch for an in-app reward, native units inside feeds, and app-open ads. A mediation platform (Google AdMob mediation,… Read the guide →
CPA, CPL & CPI Offers Medium
Get paid per lead, sign-up, trial, install or sale from performance networks: bigger payouts than retail affiliate, stricter rules.
CPA (cost per action) marketing is affiliate marketing where the paid event is something other than a purchase: a completed form (CPL), an app install (CPI), a free trial, an email sign-up, a quote request, a deposit. Performance networks (MaxBounty, CPAlead, Performcb, ClickDealer, Mobidea, AdCombo)… Read the guide →
Selling the Site, App or Domain Hard
The exit: content sites sell for 30-45x monthly profit, SaaS for 3-8x annual revenue, through brokers and marketplaces.
Every property on this site is also an asset that can be sold: a content site, a newsletter, a SaaS, an app, a directory, a domain. Buyers pay a multiple of profit or revenue for the future income, and brokers, marketplaces and auction sites exist… Read the guide →
Display Advertising Easy
Banner and responsive ad units sold by the thousand impressions: the default first dollar for any content site.
Display advertising is the sale of space on your pages to advertisers, priced per thousand impressions (CPM) and paid to you as a share of what the advertiser spent. You place a script, the network runs an auction for every impression, and the winning ad… Read the guide →
How the planner works
Each method in the directory carries the property types it suits, the traffic it needs to be worth doing and how passive it is; each network carries the minimum traffic it accepts and the niches it allows. The planner scores every method against your answers, drops anything your traffic cannot support yet, and shows the providers of each kind that would take you today. It is a starting point, not a strategy: read the guides, run the calculator for numbers, then check the deals before you sign up.