WordPress.org Plugin & Theme Directories 🛒 Marketplace Free
Free distribution for WordPress plugins and themes, the funnel behind most freemium WordPress businesses.
- Web rank
- #49
- This week
- ▼ 1
- 30 days
- ▼ 1
- Fee / share
- Free (GPL required)
- Payout schedule
- n/a
- Paid via
- n/a
- Pricing
- Free
- Type
- Launch, deal & app marketplaces
Methods WordPress.org Plugin & Theme Directories pays for
Niches accepted
Mainstream niches only; check its policies before building a gambling, crypto, CBD or adult property on it.
About WordPress.org Plugin & Theme Directories
The WordPress.org directories host free plugins and themes reaching tens of millions of sites. Monetization happens through a Pro version sold on your own site (Freemius, EDD or WooCommerce), but the free listing is the acquisition channel. GPL licensing is required.
Pros
- Millions of installs for good free plugins
- The freemium upsell to Pro is a proven model
Cons
- Must be GPL and free; monetization happens off-site
- Review and guidelines
Latest from WordPress.org Plugin & Theme Directories
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- WordPress Takes Its Turn Leading the Open Website AllianceWordPress.org Plugin & Theme Directories · 2026-09-21
- WordPress 7.1.1 Maintenance and Security ReleaseWordPress.org Plugin & Theme Directories · 2026-09-17
- Students Built 108 Websites in Two Weeks in BangladeshWordPress.org Plugin & Theme Directories · 2026-09-07
- WordPress Signs the Open Weights and American AI Leadership LetterWordPress.org Plugin & Theme Directories · 2026-08-27
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