Sovrn 📡 Network Free

Sovrn is two products under one publisher account. The Ad Exchange is a header-bidding demand source: publishers who already run Google Ad Manager or a Prebid.js stack add Sovrn as another bidder, and it competes in the same auction as their other partners rather than replacing them. It suits sites with existing ad-ops capacity, not a first-network setup. Sovrn Commerce (formerly VigLink and Skimlinks' old rival) is the easier entry point: it rewrites ordinary outbound links to merchants into tracked affiliate links automatically, covering thousands of merchant programs through one integration instead of dozens of individual sign-ups, and it also offers a one-line site-wide script for sites that link out to products informally (round-ups, resource pages, forum posts).

The two products pay on different schedules. Ad Exchange earnings are paid NET-30 once a publisher clears $25 (PayPal, ACH, check or eCheck) or $50 (wire); balances under the threshold roll into the next month. Sovrn Commerce runs NET-90: a sale is confirmed only after the merchant's own return window closes, so commissions earned in a given month are paid roughly three months later, once the merchant has finalized the order and Sovrn has received the money. Commerce keeps a share of what merchants pay out; Sovrn does not publish that percentage, so treat any resale of a program's commission as smaller than the merchant's advertised rate. There is no published minimum traffic requirement for either product.

For a publisher running their own header bidding stack, Sovrn Exchange is a low-effort way to add another buyer without touching the rest of the setup. For anyone who links to products and doesn't want to manage individual affiliate applications, Sovrn Commerce is close to zero-maintenance, at the cost of that long NET-90 wait and an undisclosed cut. Neither is a full replacement for a managed ad partner or for joining Amazon Associates and dedicated affiliate programs directly when a site sends serious volume to a single merchant.