Push, Pop & Performance Networks for Display advertising

How to choose push, pop & performance networks for display advertising

Compare display networks on three numbers before anything else: the traffic minimum you must hit to be accepted, the share of revenue you keep, and the payout terms. Then look at what the ad code does to your page speed, whether you can cap the number of units, and whether the network runs a real header-bidding auction or resells into one. Run any new network against your current one on a 50/50 split for two weeks; session RPM, not impression CPM, is the number that matters.