Kajabi vs Thinkific (2026): Which Pays Better?

Both are popular course & cohort platforms. Here is how Kajabi and Thinkific stack up on requirements, what you keep, payout terms, strengths and weaknesses, and which one we would pick.

Kajabi

All-in-one courses, memberships, coaching, podcasts, email and websites for established creators, from $71 a month.

8.3 /10

Pricing: Paid from $71/mo

Pros

Replaces a course platform, email tool, website and funnel builder
Strong marketing automation and mobile app

Cons

Expensive at entry
Overbuilt for a single small course

Visit Kajabi ↗

Thinkific

Course, membership and community platform: no free plan, 30-day trial, plans from $40/mo (annual) plus a 2.9% payment-processing fee.

7.8 /10

Pricing: Paid from $40/mo

Pros

Communities, memberships, live Zoom sessions, quizzes and certificates as you move up tiers
30-day free trial with full feature access before paying

Cons

No permanent free plan, and a 2.9% Thinkific Payments processing fee applies at every tier
Memberships, live sessions and payment plans only unlock from the $82+/mo Start plan

Visit Thinkific ↗

Kajabi vs Thinkific at a glance

	Kajabi	Thinkific
Editor score	8.3 / 10	7.8 / 10
Pricing model	Paid	Paid
Starting price	$71/mo	$40/mo
Web rank	#12k	#5.8k
Minimum traffic	None	None
Revenue share / fee	From $71/mo; 0% transaction fee	No free plan; 30-day trial. Basic $40/mo (annual) / $54 (monthly); Start $82/$109; Grow $164/$219; Plus custom — plus a 2.9% Thinkific Payments processing fee on every plan
Commission	–	–
Payout	Via Stripe / PayPal	Via Stripe / Thinkific Payments
Methods served	online courses, memberships subscriptions, digital products, coaching services	online courses, memberships subscriptions, digital products, coaching services
Niches accepted	General, Tech & SaaS, Finance & Insurance, Health & Supplements, Gaming & Esports, E-commerce & Retail	General, Tech & SaaS, Finance & Insurance, Health & Supplements, Gaming & Esports, E-commerce & Retail
Reader upvotes	0	0
Best for	all-in-one, courses, funnels	courses, communities, no transaction fee

Our pick

Kajabi edges it with a score of 8.3 versus 7.8. Kajabi is the better fit if you value: replaces a course platform, email tool, website and funnel builder, strong marketing automation and mobile app. Choose Thinkific instead if you need: communities, memberships, live zoom sessions, quizzes and certificates as you move up tiers, 30-day free trial with full feature access before paying.