1
Merchant-of-record checkout for software, SaaS subscriptions and digital products, now owned by Stripe; 5% + 50c.
#21k web rank · ▲ 879 this week · 5% + 50c per transaction (merchant of record) · accepts Health & Supplements
8.6/10
Lemon Squeezy is a merchant-of-record platform for selling software, subscriptions and digital products: it handles VAT and sales tax worldwide, licence keys, subscriptions, an affiliate program and email, for 5% plus 50 cents per transaction. Payouts run every two weeks by PayPal or bank. Acquired by Stripe in 2024, it is the natural choice for indie software and premium digital… Read more →
Pros
- Global tax compliance, licence keys, subscriptions and a built-in affiliate program
- Developer-friendly API and overlay checkout
Cons
- Payout cadence and holds are slower than Stripe direct
- Some countries unsupported for sellers
Pricing: Free · Payout: Every two weeks (NET-15) · merchant of record saas licence keys stripe
2
The simplest way to sell digital products and memberships; merchant of record, 10% flat fee, no monthly cost.
#2.8k web rank · ▲ 19 this week · 10% + payment fees per sale (merchant of record) · accepts Health & Supplements
8.4/10
Gumroad sells ebooks, templates, software, presets and memberships with a hosted checkout, automatic delivery and a marketplace that brings some organic buyers. It acts as merchant of record, so VAT and sales tax are handled, and charges a flat 10% plus card fees with no subscription. Payouts are weekly by PayPal or bank. The default first platform for a creator's… Read more →
Pros
- Live in minutes with checkout, file delivery, licence keys and a discover marketplace
- Handles VAT and US sales tax as merchant of record
Cons
- 10% is expensive past a few thousand dollars a month
- Limited design control and email tools
Pricing: Free · Payout: Weekly (Fridays) · digital products merchant of record memberships no monthly fee
3
Sell downloads, courses, coaching and memberships with a free plan at 5% and paid plans at 0%.
#6.3k web rank · ▲ 15 this week · 5% on the free plan, 0% on paid plans ($29+/mo) · accepts Health & Supplements
7.8/10
Payhip sells digital downloads, courses, coaching sessions, memberships and physical goods with a free plan that charges 5% per sale and paid plans from $29 a month at 0%. It handles EU and UK VAT, pays instantly through your own PayPal or Stripe, and includes an affiliate program and coupons. A cheaper alternative to Gumroad as sales grow. Read more →
Pros
- Handles EU VAT and UK VAT as merchant of record on all plans
- Courses, coaching and memberships included
Cons
- Store design is basic
- Marketing tools are thin
Pricing: Free plan, paid from $29/mo · Payout: Instant via PayPal / Stripe · digital downloads courses vat memberships
4
WordPress plugin for selling digital products and software licences on your own site, free core plus paid extensions from $99.50/yr.
#120k web rank · ▲ 17 this week · Free Lite core; paid EDD Pass from $99.50/yr intro (Personal, 1 site) up to $499.50/yr intro (All Access, 3 sites), full price $199-$999/yr; no per-sale cut, only your payment gateway's fee · accepts Health & Supplements
7.6/10
Easy Digital Downloads (EDD) turns a self-hosted WordPress site into a digital storefront: software licences, ebooks, templates, courses and any downloadable good, sold through your own checkout with no revenue share to EDD itself. The free Lite version on WordPress.org covers basic selling; the paid EDD Pass tiers add software licensing, recurring subscriptions/payments, discount codes, an affiliate integration, detailed reporting… Read more →
Pros
- Own your store on WordPress with no per-sale revenue share to EDD
- Software licensing, recurring payments and an affiliate integration via extensions
- 14-day money-back guarantee and a free Lite core plugin to start
Cons
- You maintain the WordPress site, hosting and updates yourself
- Subscriptions, licensing and affiliates all require paid extensions; tax handling needs an add-on
Pricing: Free plan, paid from $99/mo · Payout: Paid out via your connected gateway (Stripe, PayPal, etc.), not by EDD directly · wordpress digital downloads licensing self-hosted
🔥 Deal: 50% off introductory pricing on all EDD Pass plans (e.g. Personal $99.50/yr instead of $199, All Access $499.50/yr instead of $999); renewal code INTRO50