Setupad 📡 Network Free

Setupad is a Riga-based ad-tech company that helps publishers run header bidding without handing full control to a managed network. It offers two tracks: a Managed Service, where Setupad's team configures and maintains a Prebid.js wrapper against 30+ demand partners (SSPs) inside the publisher's own Google Ad Manager account, and Self-Serve, a self-install product with no revenue share at all — publishers pay a flat, low fixed CPM fee (around EUR 0.05 per served impression) and keep 100% of ad revenue, in exchange for owning the setup work themselves.

The Managed Service is aimed at sites doing roughly 100,000+ monthly visitors, with a stated preference for US, UK, Australia, Canada and Singapore traffic. Setupad does not publish an exact revenue-share percentage on its own site; third-party reviews commonly cite publishers keeping around 85%, but treat that as an estimate rather than a confirmed figure. Self-Serve carries no published traffic minimum.

Payouts run on a NET-60 schedule: revenue from a given month is paid roughly 60 days after that month ends, once a minimum balance of EUR 100 (or local equivalent) is reached; smaller balances roll over. Setupad pays by bank transfer, PayPal, Payoneer, Wise, Revolut, or Paysera. It works across general content, tech, finance, gaming and ecommerce niches, with a particular strength in monetizing European and mixed-geography traffic that US-centric partners often undervalue.

Strengths: a transparent Prebid-based setup, a wide demand pool, and a genuinely publisher-owned Self-Serve alternative for sites that don't want exclusivity. Weaknesses: the Managed Service's exact revenue share isn't published, NET-60 is a slow payment cycle, and 100,000+ pageviews is still a meaningful bar for the fully managed option. Best suited to established European or internationally mixed publishers who want header-bidding demand without ceding full control of their ad stack.