1
Pay-per-call tracking and routing platform; publishers sell inbound calls to buyers by vertical.
#68k web rank · ▼ 436 this week · Usage-based pricing · accepts Loans & Credit, Health & Supplements
7.2/10
Ringba tracks and routes inbound calls from a publisher's numbers to buyers who pay per qualified call, with real-time bidding and detailed attribution. Used widely in insurance, home services and legal pay-per-call; it is the plumbing, and the buyer relationships come through networks or directly. Read more →
Pros
- Real-time call routing to the best-paying buyer
- Standard in insurance, home services and legal calls
Cons
- Complexity and cost for small volumes
- Buyers must be sourced
Pricing: Free plan, pay as you go · Payout: Per buyer terms · pay per call call tracking routing
2
Exchange for insurance and financial-services clicks, calls and leads with real-time bidding from carriers.
#51k web rank · ▲ 1.1k this week · Exchange share · accepts Loans & Credit, Health & Supplements
7.1/10
MediaAlpha runs a programmatic exchange where insurance carriers and financial-services advertisers bid for clicks, calls and leads from publishers, paying NET-30. Suited to publishers with established US insurance or health traffic. Read more →
Pros
- Carriers bid in real time for insurance and health traffic
- Clicks, calls and leads in one exchange
Cons
- Requires meaningful volume
- US focus
Pricing: Free · Payout: NET-30 · insurance exchange real-time bidding
3
Lead distribution and pay-per-call platform for publishers selling leads to multiple buyers.
Platform fee; buyers pay per lead · accepts Loans & Credit, Health & Supplements, Essay & Education
6.9/10
LeadsPedia is lead and call distribution software used by publishers and networks to sell leads to multiple buyers with real-time bidding, routing, compliance records and reporting. It is infrastructure rather than a marketplace with buyers, suited to publishers generating meaningful lead volume. Read more →
Pros
- Routes each lead or call to the highest bidder in real time
- Compliance and duplicate handling built in
Cons
- Enterprise-style pricing
- Needs buyers already lined up
Pricing: Free plan, pay as you go · Payout: Per buyer terms · lead distribution pay per call ping post
4
Home-improvement lead buyer that partners with publishers for contractor leads.
#114k web rank · ▲ 1.8k this week · Per lead
6.6/10
Networx buys home-improvement and contractor leads (roofing, HVAC, remodelling and more) from publisher sites and pays per accepted lead on NET-30 terms. A straightforward buyer for local and home-services content in the US. Read more →
Pros
- Buys home services leads from content and directory sites
- Simple integration
Cons
- Lead acceptance rules
- US only
Pricing: Free · Payout: NET-30 · home services contractor leads