1
The largest content-recommendation network, for publishers with hundreds of thousands of monthly pageviews.
#225 web rank · ▼ 10 this week · min 500k/mo · Share negotiated · accepts Health & Supplements
6.9/10
Taboola powers the "you may like" widgets on most major news sites and pays publishers per click on the sponsored recommendations. It works with sites from roughly half a million monthly pageviews, often with guaranteed minimums for large ones, and pays NET-45 by Payoneer or wire. Block low-quality categories on day one; the default creative mix is what gives native… Read more →
Pros
- Highest native RPMs at scale and guaranteed-revenue deals for large sites
- Strong fill worldwide
Cons
- Effectively requires 500,000+ monthly pageviews
- Advertiser quality has to be actively managed with category blocks
Pricing: Free · Minimum traffic: 500k/mo · Payout: $50 NET-45 · content recommendation widget premium
2
Premium content recommendation for large, brand-safe publishers; ten million pageviews for direct partnership.
#695 web rank · min 10M/mo · Share negotiated · accepts Health & Supplements
6.8/10
Outbrain's Smartfeed widgets run on premium news and magazine sites, with stricter advertiser vetting than most native networks. Direct publisher partnerships start at around ten million monthly pageviews; smaller sites reach its demand through other platforms. Payment is NET-60. For a mid-sized site it is aspirational; for a large one it is a negotiation. Read more →
Pros
- Premium advertisers and brand-safety standards
- Guaranteed deals for major publishers
Cons
- Direct partnership needs around ten million monthly pageviews
- NET-60
Pricing: Free · Minimum traffic: 10M/mo · Payout: $50 NET-60 · content recommendation premium enterprise
3
Native widgets for publishers from about 50,000 monthly pageviews, with a cleaner creative standard than most.
#3.4k web rank · ▲ 52 this week · min 50k/mo · Share not disclosed · accepts Health & Supplements
6.4/10
Revcontent places native widgets on publishers from around 50,000 monthly pageviews and markets itself on advertiser quality and publisher control. Payment is NET-30 from $50 by PayPal, wire or Payoneer. It is the usual step for a site that wants native revenue before it qualifies for Taboola. Read more →
Pros
- Lower entry bar than Taboola with comparable formats
- Responsive widgets and category controls
Cons
- Fill is weaker outside the US
- Approval is selective on content quality
Pricing: Free · Minimum traffic: 50k/mo · Payout: $50 NET-30 · native 50k pageviews widgets
4
Native widgets with a low entry bar (around 90,000 monthly visits) and worldwide fill.
#2.2k web rank · ▼ 39 this week · min 90k/mo · Share not disclosed · accepts Health & Supplements, Dating
6.2/10
MGID offers native recommendation widgets to sites from roughly 90,000 monthly visits (3,000 daily), with fill across regions the big two neglect. Publishers keep an undisclosed share and are paid NET-30 above $100 by PayPal, wire or Payoneer. Category blocking is available and necessary. Read more →
Pros
- Accessible to mid-sized sites and strong in Europe, LATAM and Asia
- NET-30 payment
Cons
- Creative quality needs policing
- RPMs well below Taboola at scale
Pricing: Free · Minimum traffic: 90k/mo · Payout: $100 NET-30 · native worldwide mid-sized
5
Native and search demand from Yahoo, mostly reached through partners such as Media.net or ad management platforms.
#34k web rank · ▲ 813 this week · min 500k/mo · Share negotiated · accepts Health & Supplements
6.0/10
Yahoo's native marketplace supplies in-feed and recommendation demand to large publishers and, through partners like Media.net and the managed ad platforms, to smaller ones. Direct deals are enterprise-level; for most sites the practical route is a partner that already integrates it. Read more →
Pros
- Premium native demand
- Search-backed contextual targeting
Cons
- Direct access is for large publishers; most sites reach it via a partner
- Limited outside the US
Pricing: Free · Minimum traffic: 500k/mo · Payout: $100 NET-30 · native yahoo enterprise